Creating the perfect ambience within your salon or work space is guaranteed to keep business thriving. Whether you are a salon based hair stylist or a beauty therapist working from home, it is essential that you create a relaxing, comfortable space for your client to ensure they continue to use your services. From music and lighting to staff morale, we’ve got a host of ideas that will allow you to ensure positivity within your working environment.
Welcoming your clients
First impressions are everything. Ensure you greet your client upon arrival and welcome them into your work space. It’s also a good idea to explain the process of the treatment. If they are a new client ensure they are provided with everything they need, such as gowns or towels. You could also offer additional extras such as wipes and cleansers to ensure they are able to prepare for certain treatments. These extra touches are guaranteed to create a positive impression for your client.
When creating the perfect salon atmosphere, it's important to consider all of your client’s senses. Music, lighting and scents all play a huge part in creating an enjoyable atmosphere for clients. During relaxing treatments such as massage or stone therapy, your aim is to relieve clients of stress and help them achieve ultimate relaxation. Dimmed lighting and soft, calming music will help you achieve this. You could also burn incense sticks or use a diffuser to fill the room with a beautiful, relaxing scent. However, treatments such as spray tans and nail services are often part of your client’s preparation for a night out or special occasion, therefore, you may wish to choose more upbeat music that will help them get in the mood for their special event.
The BeautyPro sensory diffuser is a great addition to your salon or workspace and will help you create a diverse range of atmospheres. With a selection of coloured mood lights and a Bluetooth speaker, this versatile diffuser will allow you to create your desired ambience and is perfect for both salon and mobile use.
Space and privacy
It is vital that client’s feel relaxed and comfortable during their salon visit. In order to ensure this, try to make sure every treatment area is as spacious as possible and avoid conducting more than one treatment at a time. It is best to perform intimate treatments, such as waxing, spray tanning and massage, in private areas or rooms to ensure your client is completely at ease and can enjoy their treatment whilst maintaining their modesty.
Staff morale may seem unrelated to the ambience of your salon however, the happiness of your team plays a huge role in ensuring a positive working atmosphere. Prioritising the happiness of your staff will ensure they exude positivity and this, in turn, will allow them to fulfil their roles to the best of their ability. Ensure your staff aren’t overworked or stressed; the hair and beauty industry is a busy one and it’s easy for professionals to feel the pressure.
You could also enhance staff morale by sending members of your team on training courses, a great way to build their own skills, as well as enhance your salon’s treatment menu. Mobile therapists or those who work from home could also benefit from additional training. This will allow them to expand their services and will often remind them of their love for the industry, which can sometimes be forgotten during stressful times.