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Professional answers to everyday questions within the hair and beauty industry.

New L’Oréal SERIE EXPERT Chroma Crème shampoo explained

Ellisons are so excited to bring you the brand-new hair care range from L’Oréal Professionnel: Chroma Crème. You may be wondering what makes this shampoo different to any other? Well wonder no more. This blog will attempt to give you all the information you need to make an informed purchase of the right product for you and your clients.

 Why do I need it?

Firstly, coloured hair needs a different type of care to non-coloured, and so special shampoos have been developed. This is because freshly coloured hair contains a mix of primary colour tints and after a few washes, some of the colours can start to fade. Due to this, yellow, orange or red reflects begin to reappear and reduce the quality of the overall colour of the hair. To correct this unwanted warmth, choose the right colour correction shampoo for your client’s desired hair colour. This is where L’Oréal Professionnel come in. They have successfully developed haircare technology that not only protects and enhances colour, but also provides all of the usual caring benefits of regular shampoo.

What is Chroma Crème?

Comparison Before and After Chroma blue shampoo

What makes Chroma Crème different to other shampoos on the market right now is that it partners intense care with colour correction to a degree of effectiveness that, at the moment, competitors can’t match. The range has been skilfully formulated by L’Oréal Professionnel Paris in partnership with Haircare Labs, using L’Oréal’s expertise on colour correction and Haircare Labs’ ability to couple that with nourishing and hydration. The special thing about the innovative technology is that it allows the formula to deposit neutralising pigments evenly throughout the hair and specifically target areas where the colour has faded and warm tones are showing through.

Their exclusive technology has created professionally tailored pigmented shampoos to help neutralise unwanted warm reflects, as well as coupling this with their most caring formula yet. This ensures that not only does Chroma Crème correct the colour of the hair, but it also nourishes and cares for it, leaving it up to three times more shiny according to feedback from stylists. More than this, the toning shampoo also promotes a soft, glossy finish which hydrates and protects the hair meaning that there may not even be a need to condition the hair after using it.

Which is right for me?

Comparison Before and After Chroma purple shampoo

Chroma Crème comes in two different varieties to target different types of colour and provide a more effective treatment. The blue shampoo provides an instant colour-correcting effect for light to medium brown hair. While the purple shampoo neutralises yellow reflects, so choose this one for blondes to platinum blondes. Both types of Chroma Crème help to instantly neutralise all unwanted reflects for a superior colour correction without compromising on care.

 If you’re interested in learning more about this exciting new product, make sure you tune in to our Instagram live at 11.00 on Tuesday 8 February as the experts from L’Oréal discuss the brand-new SERIE EXPERT chroma crème toning shampoos, and in particular when and how to use them to their full potential.

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