Dia Richesse

DIA Richesse is an excellent range for any clients looking to change their hair colour, including clients getting their hair dyed for the first time. The hair colourant formula illuminates natural hair colour through its ammonia free and tone-on-tone colouration process for deep colour reflection and a soft feel. Promising up to 70% grey coverage and short developing time, DIA Richesse is perfect for disguising the early signs of greying and for topping up pre-coloured hair on busy clients too.

DIA Richesse is an excellent range for any clients looking to change their hair colour, including clients getting their hair dyed for the first time. The hair colourant formula illuminates natural... read more »
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Dia Richesse

DIA Richesse is an excellent range for any clients looking to change their hair colour, including clients getting their hair dyed for the first time. The hair colourant formula illuminates natural hair colour through its ammonia free and tone-on-tone colouration process for deep colour reflection and a soft feel. Promising up to 70% grey coverage and short developing time, DIA Richesse is perfect for disguising the early signs of greying and for topping up pre-coloured hair on busy clients too.

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Dia Rich 50ml, 9-01 frosty milkshake

Dia Rich 50ml, 9-01 frosty milkshake

DIAR901
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Ammonia free formula Natural looking colour Lasts up to 4 weeks
£7.50 *
Dia Rich 50ml, 7 blonde

Dia Rich 50ml, 7 blonde

DIAR7
This blonde shade by L'Orèal Professional produces a beautiful, natural looking blonde colour designed to last for up to 4 weeks. This semi-permanent first time hair colour will get heads turning as the client’s hair is guaranteed to...
£7.50 *
Dia Rich 50ml, 6 dark blonde

Dia Rich 50ml, 6 dark blonde

DIAR6
This dark blonde shade by L'Oréal Professionnel produces a beautiful, natural looking blonde colour designed to last for up to 4 weeks. This semi-permanent first time hair colour will get heads turning as the client’s hair is guaranteed...
£7.50 *
Dia Rich 50ml, 5 light brown

Dia Rich 50ml, 5 light brown

DIAR5
Add this flawless DIA rich dye from L’Oréal to your hair collection today to take your colour treatments to the next level. With its improved tone on tone technology, it makes the perfect first time semi-permanent product. The...
£7.50 *
Dia Rich 50ml, 7-23 toffee cream

Dia Rich 50ml, 7-23 toffee cream

DIAR723
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Ammonia free formula Natural looking colour Lasts up to 4 weeks
£7.50 *
Dia Rich 50ml, 10-12 frosty pearl milkshake

Dia Rich 50ml, 10-12 frosty pearl milkshake

DIAR1012
10.12 frosty pearl milkshake 50ml. Rich, deep reflects, improved alkaline tone on tone technology that is ideal for natural hair and covering first white hair. Up to 1.5 levels of lightening Natural looking coverage of up to 70% white hair
£7.50 *
Dia Rich 50ml, 6-13 velvet brown

Dia Rich 50ml, 6-13 velvet brown

DIAR613
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Natural looking colour Ammonia free Lasts up to 4 weeks
£7.50 *
Dia Rich 50ml, 7-13 natural honey blonde

Dia Rich 50ml, 7-13 natural honey blonde

DIAR713
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Ammonia free formula Natural looking colour Lasts up to 4weeks
£7.50 *
Dia Rich 50ml, 6-12 dark ash iridescent blonde

Dia Rich 50ml, 6-12 dark ash iridescent blonde

DIAR612
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Natural looking colour Ammonia free Lasts up to 4 weeks
£7.50 *
Dia Rich 50ml, 7-01 natural cool blonde

Dia Rich 50ml, 7-01 natural cool blonde

DIAR701
Improved tone on tone technology Semi-permanent first time hair colour Development time up to 20 minutes Lifts up to 1.5 levels Conditioning formula Ammonia free formula Natural looking colour Lasts up to 4weeks
£7.50 *
Dia Rich 50ml, 8 light blonde

Dia Rich 50ml, 8 light blonde

DIAR8
£7.50 *
Dia Rich 50ml, 9 light blonde

Dia Rich 50ml, 9 light blonde

DIAR9
£7.50 *
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