Pulp Riot The Wide Ride collection

Take a walk on the wild side with vibrant hues from The Wild Ride collection. This range of semi-permanent hair colour features 5 beautiful shades that are waiting for adventure. From bold blues to radiant pinks, this Pulp Riot hair colour collection is perfect for the confident colourist. Providing ample opportunity for creativity, these fabulous hair tints enable hair stylists to create an array of bold, game-changing looks, offering rich, long lasting results and luminous shine.