Lash and brow treatments buying guide
The popularity of lash and brow services is soaring in the UK. We have put together the below guide to help your business make the most of this growing trend.
Once you have selected the service you’d like to offer, research your training options. At Ellisons Academy, we offer a wide variety of lash and brow courses from leading brand My Beautiful Eyes. Mylash professional is a great option for therapists new to eyelash extension services. Once they’ve gained this qualification, Mylash express, Mylash lift and Mylash volume are great add-ons, allowing them to enhance their existing treatment offering. Read on below to find out more.
We also offer the Mybrows course, perfect for therapists who are eager to offer brow shaping and tinting services to their clients. Find out more about our courses here.
A favourite amongst busy therapists and mobile technicians, the Mylash express treatment takes only 30 minutes to perform, making it ideal for therapists hoping to offer a fast lash enhancement. This semi-permanent service provides results that last for up to two weeks, making it perfect for clients who want longer, fuller lashes for a special occasion or event.
Provide your clients with a fuller, fluffier lash result with Mylash volume. 3D fans are preloaded onto strips to enable faster application than a regular lash extension service and the synthetic lashes are designed to add volume and length, ideal for clients hoping to achieve ultimate glamour.
Designed to create the illusion of longer, thicker lashes without the need for extensions, lash lift services have been a worldwide hit. The Mylash lift treatment takes 45 minutes to perform and can last for up to six weeks.
Shape, define and perfect brows with the popular Mybrows service from My Beautiful Eyes. This service comprises tinting, shaping, waxing, trimming, tweezing and cosmetic enhancement to create the perfectly shaped brow look your client desires.
When can I expect to benefit from offering these services?
Offering lash and brow services are sure to enhance your revenue all year around as many clients consider lash and brow maintenance to be part of their regular beauty regime. However, there are most certainly times where you can expect to see an increased demand and profit from offering these services.
During the summer months, your clients may be jetting off on holiday, heading off to a festival or simply enjoying the sunshine, so you’re likely to see an uplift of lash and brow service bookings.
Make the most of these and introduce offers and packages during this time. You could offer your clients a discount to use on their treatment after the summer months are over – this will encourage them to rebook during your quieter period. Loyalty cards are also a great way to ensure clients keep coming back.
The festive season
In the run up to Christmas, your clients will be getting into the festive spirit, with parties and social events filling up their diaries. During the festivities so be sure to advertise your lash and brow treatment offering during this period.
A bride’s wedding day is likely to be the most important day of her life so make it extra special by offering bespoke lash and brow services for the special occasion. Put together a wedding package and be sure to include a consultation so you know exactly what look your client wants for her big day.
Find out more
Discover more on our Academy page for more information on our courses today.