Discover OLAPLEX hair bond building
Discover the patented, revolutionary formula for preventing and repairing broken hair bonds. Offering solutions exclusively for professionals, learn how OLAPLEX can change your chemical colour and texture treatments.
Chemical services are taken to a whole new level when OLAPLEX is added to a clients's colour treatment, leaving hair in better condition after the service than before. Clients looking for quick and easy way to change their desired shade or texture may overlook their hair health - faced with the excitement of gaining a new look, it can be difficult to advise your client to space their desire for successive treatments over several appointments. OLAPLEX helps you to overcome the damaging nature of chemicals so that you can maintain your professional reputation and deliver dream results without delay.
Helps to repair pre-existing damage
All hair contains millions of disulphide bonds that are damaged daily through mechanical, thermal, environmental and chemical factors that weaken it and make it lose its lustre. The patented active ingredient Bis-Aminopropyl Diglycol Dimaleate seeks out and repairs these broken bonds to help instantly restore damage from:
- Colour, lighteners, perms, relaxers, keratin treatments, Japanese straighteners and thermal reconditioners
- Flat irons
- Blow dryers
- Brushing, friction, tugging and pulling wet hair
- UV damage from the sun
- Extreme hot and cold weather conditions
Multiple opportunities for additional revenue
Exclusively for professionals, No.1 bond multiplier and No.2 bond perfector are fantastically hardworking and versatile additions to your menu. Used as additives or as a stand alone treatment, they will allow you both to upsell and generate repeat bookings from the results they deliver. Offering the retail range to your clients so they can maintain their hair at home will help develop a real connection with the brand and your salon and provide you with a valuable additional source of revenue.
Suitable for every client’s hair type
The range has been specifically designed to suit all hair types. It repairs damage on virgin or processed hair, revitalises curls for restored bounce, improves manageability of straight hair and can even renew 100% human hair extensions. It's the perfect hair treatment for all hair types.
Clients are becoming noticeably more conscious of the products they’re consuming so it is great to be able to reassure them that OLAPLEX is sulphate free, paraben free, phthalate free, colour-safe, vegan and never tested on animals.
What is the science behind the formula?
While it can be a lot to take in, the way the innovative formula works is fascinating. During chemical services, hair’s disulphide bonds can break and cause one of two reactions to occur. The first reaction pairs a single sulphur hydrogen molecule with three oxygen molecules allowing cysteic acid to eat the protein out of the hair and leave it weakened. OLAPLEX can help prevent this and cause an alternative second reaction – quickly pairing the single sulphur hydrogen molecule with a single oxygen molecule to avoid harm taking place.