In collaboration with HONA
5th Oct 2025
HONA launches exclusively at Ellisons
Meet HONA: The future of safer, stronger and smarter nail systems
We’re proud to announce our exclusive UK Mainland distribution partnership with HONA, a brand dedicated to delivering innovation and safety for nail professionals.
This collaboration enables Ellisons to expand its professional range with cutting-edge, safer nail systems, while giving HONA the ability to connect with and distribute to even more salons. For nail technicians, it means easier access to high-quality products they can trust, alongside all their everyday salon essentials.
HONA gel system.
Introducing HONA
Founded by Mike and Charlotte Henson, HONA is built on education, transparency, and community. HONA is a professional nail brand dedicated to creating hypoallergenic, HEMA-free nail systems that prioritise the health and safety of both nail technicians and their clients.
HONA offer a full range of high-performance products, including builder and hard gels, gel polish, soft gel extensions, nail art and tools, designed to support every stage of a nail tech’s journey.
HONA's mission
HONA's mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.
What sets HONA apart?
HONA's unwavering commitment to supporting nail techs beyond just selling products. Education is at the heart of everything they do. From accredited online and in-person courses, to personalised 1-2-1 support calls, events, quick replies to DMs, and a growing library of blogs designed to help techs level up their knowledge and skills. HONA are proud to foster a strong, inclusive community where nail techs feel seen, supported, and empowered.
Their gel system formulas are developed with performance and safety in mind, which means every product is hypoallergenic, vegan, cruelty-free, and completely free from HEMA, HPMA, TPO, and IBOA.
HONA's mission
HONA's mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.
HONA's mission
HONA's mission is to educate, inspire and improve the talents of the modern day nail technician as well as empower the nail community through uncompromising integrity, transparency and service.
What sets HONA apart?
HONA's unwavering commitment to supporting nail techs beyond just selling products. Education is at the heart of everything they do. From their accredited online and in-person courses, to personalised 1-2-1 support calls, events, quick replies to DMs, and a growing library of blogs designed to help techs level up their knowledge and skills. HONA are proud to foster a strong, inclusive community where nail techs feel seen, supported, and empowered.
Their gel system formulas are developed with performance and safety in mind, which means every product is hypoallergenic, vegan, cruelty-free, and completely free from HEMA, HPMA, TPO, and IBOA.
HONA's unwavering commitment to supporting nail techs beyond just selling products. Education is at the heart of everything they do. From their accredited online and in-person courses, to personalised 1-2-1 support calls, events, quick replies to DMs, and a growing library of blogs designed to help techs level up their knowledge and skills. HONA are proud to foster a strong, inclusive community where nail techs feel seen, supported, and empowered.
Their gel system formulas are developed with performance and safety in mind, which means every product is hypoallergenic, vegan, cruelty-free, and completely free from HEMA, HPMA, TPO, and IBOA.
What the partnership means to HONA
“Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons. Now, to come full circle and see the products we’ve created available to purchase on their website fills me with such pride. Ellisons is a distributor I’ve known and trusted since my college days, so to be a part of it really is special.”
– Charlotte Henson, Co-Founder of HONA
HONA gel system.
What the partnership means to HONA
“Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons. Now, to come full circle and see the products we’ve created available to purchase on their website fills me with such pride. Ellisons is a distributor I’ve known and trusted since my college days, so to be a part of it really is special.”
– Charlotte Henson, Co-Founder of HONA
What the partnership means to HONA
“Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons. Now, to come full circle and see the products we’ve created available to purchase on their website fills me with such pride. Ellisons is a distributor I’ve known and trusted since my college days, so to be a part of it really is special.”
– Charlotte Henson, Co-Founder of HONA
Mike and Charlotte Henson, Co-Founders of HONA.
HONA BuilderPot soak off builder gel.
HONA Breathe extractor fans.
Mike and Charlotte Henson, Co-Founders of HONA.
HONA BuilderPot soak off builder gel.
HONA Breathe extractor fans.
Why to add HONA to your nail kit
Why to add HONA to your nail kit
- Hypoallergenic (free from HEMA, HPMA, IBOA, TPO).
- Safer, stronger, smarter nail systems.
- Vegan, cruelty-free.
- Designed for professional nail techs, by nail techs.
Shop HONA bestsellers
HONA TrueBond 20ml
The HONA TrueBond multi-purpose bonder delivers strong, reliable adhesion that professional nail technicians need for flawless results. Acting as a universal bonding agent, it cures in just 30 seconds and is designed for use under builder gel, hard gel systems and full cover tips, ensuring long-lasting wear and preventing lifting.
Formulated without HEMA, HPMA, IBOA, Di-HEMA and TPO, this hypoallergenic bonder helps protect the natural nail while reducing the risk of allergies, making it a safer choice for both techs and clients. As part of the innovative HONA system, TrueBond combines professional performance with a vegan and cruelty-free formula, making it an essential addition to every nail desk.
HONA TrueBuild builder gel 20ml, Angel
The HONA TrueBuild builder gel gives nail technicians complete control when sculpting sleek, strong and long-lasting nails. With its thick, self-levelling formula, this professional builder gel makes it easy to create overlays and structure with precision, while ensuring maximum strength and durability. Applied directly to the natural nail, it delivers enhanced performance without compromising on comfort, thanks to advanced ingredients that result in little to no heat spikes.
Free from HEMA, HPMA, IBOA, Di-HEMA and TPO, this hypoallergenic gel reduces the risk of allergies and protects the natural nail. As part of the innovative HONA system, TrueBuild combines safer, smarter and stronger results with a vegan and cruelty-free formula, making it an essential choice for modern nail professionals.
HONA Builder Pot builder gel 25ml, Milkshake
The HONA Builder Pot is perfect for nail professionals who want effortless control and reliable results in a convenient pot formula. With its thin to medium viscosity and self-levelling properties, this builder gel makes sculpting and building overlays simple while delivering sleek, strong and long-lasting nails. Designed for direct application to the natural nail, it provides excellent strength and structure without compromising on comfort, thanks to advanced ingredients that minimise heat spikes
Free from HEMA, HPMA, IBOA, Di-HEMA and TPO, this hypoallergenic gel helps protect the natural nail and reduce the risk of allergies. Part of the innovative HONA system, Builder Pot combines the same trusted performance as TrueBuild with a thinner viscosity, giving nail techs a safer, smarter and vegan-friendly option for professional services.
HONA TrueFoundation 20ml, Gloss
The HONA TrueFoundation provides nail technicians ultimate versatility and performance in one innovative formula. Acting as a hybrid between a rubber base and the TrueBuild builder gel system, this high-performance gel can be used as a builder, a strengthening overlay or an adhesive for gel nail tips. Infused with keratin, it forms strong bonds that improve adhesion, minimise peeling and chipping, and deliver a flawless, glossy finish with long-lasting durability.
With little to no heat spikes, it ensures client comfort during application. Free from HEMA, HPMA, IBOA and TPO, this hypoallergenic gel helps protect the natural nail while reducing the risk of allergies. As part of the vegan and cruelty-free HONA system, TrueFoundation Gloss offers a safer, smarter and more flexible solution for modern nail professionals.
HONA SwiftTips almond full cover extension tips medium assorted, clear (600)
The HONA SwiftTips almond clear full cover tips are the perfect choice for soft gel extensions that deliver instant length with a flawless, professional finish. Made from high-quality soft gel polymer, these medium almond tips combine strength, speed and practicality, lasting up to four weeks without compromising on comfort. Designed with an ultra-thin base for seamless blending and a natural apex for durability, they create sleek, natural-looking enhancements that clients will love. An essential tool for busy nail techs, SwiftTips make achieving long-lasting, salon-quality extensions effortless.
HONA gel nail polish 20ml, Vamp
The HONA Gel Polish offer clients a rich, glossy colour that lasts. This highly pigmented gel polish delivers up to three weeks of flawless, chip-free wear, transforming nails with vibrant shine and professional durability. Curing in just 60 seconds, it’s designed with a long brush that reaches every drop, reducing waste and improving salon efficiency.
Free from HEMA, HPMA, IBOA, Di-HEMA and TPO, this hypoallergenic polish helps protect the natural nail while reducing the risk of allergies. As part of HONA’s professional, vegan and cruelty-free system, it combines safer, smarter and stronger performance with striking colour that clients will love.
HONA detail paint 10ml, Mirror Gold
The HONA Detail Paint gives nail professionals the precision and control needed for flawless nail art. With its highly pigmented formula and medium to high viscosity, this professional gel paint makes creating fine lines, swirls and geometric designs effortless.
Containing a built-in top coat, it delivers a smooth, tack-free finish without the need to wipe, saving valuable time in the salon. Its even consistency ensures enhanced control, allowing nail techs to work cleanly and confidently around the cuticle. Part of HONA’s professional, hypoallergenic and HEMA-free system, this detail paint is an essential tool for creating striking, long-lasting nail art.
Discover more from HONA
Gel system
TrueBuild builder gel
TrueSculpt hard gel
Hand care
Nail tools
Nail art
We’re proud to partner with HONA to bring their innovative gel nail system, tools, nail art and hand care to our community of nail professionals. Explore the full HONA range and discover everything you need to level up your nail kit.
Ready to elevate your nail artistry? Explore accredited online nail training courses designed for professionals.