6th Jul 2026

Meet Glossify: professional gel polish and builder gel

In collaboration with Glossify

Meet Glossify: professional gel polish and builder gel has landed

We're pleased to welcome Glossify to Ellisons – a nail brand created by nail techs, for nail techs.

Founded in 2019 by industry professionals with over twenty years’ experience in the nail and beauty sector, Glossify has built a reputation for community-led development, practical innovation and consistent salon-ready results.

Every product is developed with nail technicians in mind, combining relatability, reliability and transparency with performance-led, cruelty-free formulas designed for everyday professional use.

Developed with the professional nail community front of mind

Glossify places the professional nail community at the centre of its product development. The brand works closely with nail technicians, gathering feedback through surveys, social media and customer reviews to shape each launch.

This ensures every formula, shade and system reflects real salon requirements, from application and wear through to finish and efficiency.

The result is a range designed to be dependable and easy to integrate into professional services.


"I'm almost fully transitioned to using Glossify now, and I absolutely know I made the right decision for my business and my clients. The brand is genuinely inclusive, supporting nail techs at every level, and I'm here for the values and standards it represents."

– Shannon Marie, @byshannonmarie


Discover the professional gel and builder system

Glossify developed a complete gel system designed to support nail technicians at every stage of their career. From base preparation and colour application through to structure, finishing and curing, the full-service range includes a base coat, gel polish, Naturabuild builder gel, a glossy top coat and the professional nail lamp.

Glossify gel nail polish 15ml white bottle for the Basic Base coat.

A reliable base coat designed to support smooth, consistent gel services across a wide range of nail types.

Key features:

  • Suitable for both brittle and strong natural nails
  • Smooth foundation for gel colour
  • Delivers long-lasting gel polish wear
  • LED and UV curable  
  • 15ml professional size
  • Vegan and cruelty-free
  • Up to approx. 65 sets per bottle

An updated professional base coat formulated within Glossify's HEMA-free and TPO-free system, that provides reliable adhesion for long-lasting gel polish wear.

Key features:

  • HEMA-free and TPO-free European formula
  • Strong adhesion to the natural nail
  • LED and UV compatible
  • 15ml professional size
  • Vegan and cruelty-free
  • Up to approx. 65 sets per bottle

Glossify gel polish has a European HEMA-free and TPO-free formula, designed for smooth application, strong pigmentation and long-lasting wear. Explore the bestselling shades: Naked, Poppy, Milky White and French Pink.

Key features:

  • HEMA-free and TPO-free European formula
  • Highly pigmented shades
  • Sheer shades available for layered finishes
  • LED and UV compatible
  • 15ml professional size
  • Vegan and cruelty-free
  • Suitable for salon colour and nail art services

A professional builder gel system designed to strengthen the natural nail while supporting overlays and short extensions. Shop the bestselling shades: Nude, Clear, Soft Nude and Glow.

Key features:

  • Self-levelling formula for salon efficiency
  • Medium flexibility for overlays and extensions
  • Chip-resistant 3–4 week wear
  • Can be infilled or soaked off
  • LED and UV curable
  • Available in 26 shades
  • Vegan and cruelty-free
Glossify HEMA-free gel nail polish 15ml white bottle for the Glossy Top Coat.

A no-wipe top coat designed for a high-shine, long-lasting salon finish.

Key features:

  • No-wipe formula for efficient application
  • High-shine finish
  • Stain-resistant performance
  • HEMA-free and TPO-free formula
  • LED and UV compatible
  • 15ml professional size
  • Vegan and cruelty-free

A compact, salon-ready nail lamp designed for new and developing nail technicians.

Key features:

  • 30W LED/UV dual cure
  • 50,000-hour lamp life
  • Multi-function timer
  • Low heat mode to avoid heat spikes
  • LED display
  • Removable base plate
  • Compact and portable design

Glossify Endless Summer gel polish collection

Introducing the Glossify Endless Summer collection, a seasonal gel polish edit designed to capture the feeling of summer.

Endless Summer is a collection with no set destination, just a feeling that carries through every shade. Inspired by long days, warm evenings and that sense of summer that stretches on a little longer than expected, it reflects the in-between moments of the season.

Soft pinks, fresh pastels and bold brights come together to capture every essence of summer, from slow mornings to last-minute plans, city heat and time spent by the water.

Each shade is a HEMA-free and TPO-free gel polish designed for smooth application, strong pigmentation and reliable salon wear.

Key features:

  • TPO and HEMA free
  • 15ml professional size
  • Vegan and cruelty-free
  • Up to approx. 45 sets per bottle
  • LED and UV curable
  • Highly pigmented for good coverage
Shade Rosewater from Glossify's Endless Summer collection on a light skin tone.

Why add Glossify to your salon range

Glossify brings together community-led innovation and professional salon performance in a complete gel system designed for modern nail technicians.
Now available at Ellisons, the range offers dependable, easy-to-use products that support every stage of a gel service — from preparation through to structure, colour and finish.

Explore Glossify bestsellers

Shop Glossify bestsellers and see why this community-led brand is trusted by nail techs, including core gel polish and builder gel essentials designed to deliver consistent, salon-ready results day after day.

Glossify HEMA-free gel nail polish round swatch in the shade, Naked.

Glossify Naked HEMA-free gel nail polish 15ml

Glossify Poppy HEMA-free gel nail polish 15ml

The GelBottle Inc Fibre BIAB™ 20ml bottle for the shade, Clear.

Glossify Milky White HEMA-free gel nail polish 15ml

Glossify HEMA-free gel nail polish round swatch in the shade, French Pink.

Glossify French Pink HEMA-free gel nail polish 15ml

Glossify Naturabuild builder gel round colour swatch in the shade, nude.

Glossify Nude Naturabuild 15ml

Glossify Glow Naturabuild 15ml

Glossify Soft Nude Naturabuild 15ml

Glossify Clear Naturabuild 15ml

Glossify HEMA-free gel nail polish round swatch in the shade, Naked.

Glossify Naked HEMA-free gel nail polish 15ml

Glossify Poppy HEMA-free gel nail polish 15ml

The GelBottle Inc Fibre BIAB™ 20ml bottle for the shade, Clear.

Glossify Milky White HEMA-free gel nail polish 15ml

Glossify French Pink HEMA-free gel nail polish 15ml

Glossify Nude Naturabuild 15ml

Glossify Glow Naturabuild 15ml

Glossify Soft Nude Naturabuild 15ml

Glossify Clear Naturabuild 15ml

Enhance your skills

Take your services further with Ellisons Academy. Explore professional gel and builder gel training courses designed to help nail technicians refine their technique, build confidence and expand their treatment offering.

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